Corporate Leadership & Management Training

Background

Jaguar Land Rover (JLR), a subsidiary of Tata Motors, stands as a global icon of British automotive excellence. With more than 40,000 employees and 20 design, engineering, and manufacturing sites around the world, JLR is renowned for innovation, craftsmanship, and a forward-thinking approach to sustainable luxury.

Ranked 42nd in the Times Top 100 Graduate Employers 2024, JLR is on a transformative journey, guided by its bold Reimagine Strategy, a vision to electrify all vehicles by 2030. Achieving this goal requires not only cutting-edge technology but also a future-ready, people-focused culture.

The Challenge

As a leading automotive organisation, JLR faces a challenge that's common across the industry

how do you transform highly capable technical specialists into confident, people-focused leaders? In a sector where expertise often defines early career success, professionals are regularly promoted into leadership roles without structured development in the human skills that leadership requires like communication, empathy, strategic thinking, and emotional intelligence.

For JLR, this meant:

Supporting graduates and early-career professionals in developing foundational leadership behaviours
Helping technically trained managers transition into people leaders
Embedding values and behaviours into development programmes that go beyond functional skills
Building confidence in interpersonal and decision-making abilities across global teams
Creating a culture of leadership at every level of the organisation

JLR recognised the need to partner with a learning provider that understands both the mindset of technical professionals and the strategic importance of culture and human development in high performance environments.

The Solution

Ashorne Advantage collaborated with JLR to co-create a suite of learning programmes tailored to the needs of technically skilled professionals on the path to leadership.

These programmes are designed not only to enhance communication, collaboration, and self-awareness but to help engineers and specialists see themselves as leaders equipped to influence, support, and inspire those around them. Delivered via a blended learning model, including onboarding webinars, virtual classrooms, in-person workshops, digital modules, and psychometrics like Insights Discovery®. Each programme is intentionally crafted to build confidence and capability in human skills.

The Programme

Each of the five programmes delivered by Ashorne Advantage is aligned to a specific stage of the JLR employee journey, from graduate entry to frontline and mid-level management.

Programmes include:

JLR Graduate Core Skills Programme
JLR Manager Essentials Programme
JLR Production Leader Academy & Group Leader Academy Programmes
JLR First Leader Academy Programme

All programmes reflect the reality of leading in a STEM environment, offering practical tools and frameworks for managing people, influencing across functions, and driving change.

The goal is not to replace technical strengths, but to unlock leadership potential and develop the human capabilities that are essential in a connected, fast-paced, innovation-driven world.

The event is highly relevant and close to what I would expect in the professional working environment with naturally engaged conversations from across different teams. Helped me to understand myself to a much deeper degree and enriches my experience of my second week.

Xenon Chan, JLR

Outcomes

Learner feedback from across JLR has been consistently positive, with participants describing the programmes as both relevant and transformative:

Looking Ahead

As JLR continues to reimagine mobility and modern luxury, Ashorne Advantage is proud to remain a strategic learning partner, developing the human potential that will drive the next generation of innovation.

Together, we’re shaping a leadership culture that’s not only built for the future, but built to lead it.

A MODEL FOR STEM ORGANISATIONS

JLR’s journey reflects a broader truth for STEM businesses everywhere: success in technical innovation must be matched by investment in people. Developing technically-minded professionals into effective leaders is no longer optional, it’s essential.

Ashorne Advantage’s partnership with JLR demonstrates how human-centred learning can meet the unique needs of STEM industries: bridging skill gaps, enhancing retention, and unlocking new levels of performance through leadership at every level.

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If you’d like to have a chat with a member of our L&D team to find out more, get in touch to arrange a call back.

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Case Study - Jaguar Land Rover